‘The outsourcing by the ACMA of its numbering allocation and administration function is the centrepiece of the ACMA’s continuing reform of Australia’s telecommunications numbering arrangements,’ said ACMA Chairman, Chris Chapman. ‘I congratulate ZOAK on the delivery of this world-class numbering system and thank industry participants for the great support they provided over a difficult transitional period.’ The early feedback to the ACMA from several industry participants is that the new system provides an outstanding customer experience because it is an intuitive system that is simple to use. A key benefit to businesses is that the new system makes purchasing and trading smartnumbers significantly easier and faster as smartnumbers can now be purchased through the system without needing to wait for the ACMA’s periodic auctions.   Numbers stack up for ZOAK